As technological advancements continue to push commercial operations through a series of fast-paced changes, the future remains lamentably bleak for adamant entrepreneurs who still embrace analogue strategies of the yesteryears. However, the coming days hold many amazing prospects for flexible investors who constantly alter their approaches to stay up-to-the-minute with the breathtaking hi-tech advancements in the 21st business world. As such, this article provides a glimpse of the anticipated online business tendencies for the future. Continue reading to discover the top 4 ecommerce trends for 2017 and beyond.
1. Smartphone Revenues to Surpass Desktop Revenues
According to numerous credible projections, the mobile share of worldwide online business transactions will have exceeded 70% by 2017. The same statistics show that mobile online trade revenue will represent 50% of the total digital revenue of The United States. This is a subtle indication that Smartphones are set to eclipse desktops and laptops as the preferred online transaction devices.
2. Advanced Personalization Will Create a New Competitive Edge
Heightened personalization and context-based advertising technology will be the new battlefield for future business rivals. Use of customer-centered marketing strategies that praise higher and better user experience will be a great competitive advantage in the days ahead. Therefore, businesses that register the biggest levels of user convenience and customer satisfaction will carry the day.
3. Digital Market Will Eclipse Brick-and-Mortar Stores
With over 3.5 billion searches being done daily on Google alone, the future isn’t bright for physical businesses. Since almost every shopper will be looking for products online, chances are pretty high that they’ll buy over the web, too. Even if some essential brick-and-mortar transactions will withstand the heat, they’ll have to have some online presence to survive this time-propelled onslaught.
4. Search Engine Optimization Will Become Mandatory – Stiffer Competition
As many technology-inspired changes continue to heighten competition for the 21st century self-conscious customer, every ecommerce startup will be forced to embrace win-win SEO strategies to ensure their survival. As such, sellers will be coerced to devise extremely ingenious gimmicks to boost consumer appeal. The customer is set to be the greatest beneficiary of this cut-throat fight for market share.